Marketing

WPP looks to up bid for divorce-seeking ADK
Marketing

WPP looks to up bid for divorce-seeking ADK

The world’s largest advertising company, WPP said it will look to increase its bid for Japan’s ADK should Bain Capital’s bid offer fail. Japan’s Asatsu-DK Inc, also known as ADK had announced its plans to severe a 20-year relationship with WPP for strategic reasons by looking to sell majority shares […]

Four Great Lessons of Nigeria’s Recession
Marketing

Four Great Lessons of Nigeria’s Recession

In the last 10 months, Nigeria has endured the worst economic downturn in over 20 years. The story has been discouraging, to say the least. However, there are vital lessons learnt, particularly in the media industry. Some of these takeouts would further shape the media industry for good if stakeholders […]

Four Great Lessons from Nigeria’s Recession
Marketing

Four Great Lessons from Nigeria’s Recession

In the last 10 months, Nigeria has endured the worst economic downturn in over 20 years. The story has been discouraging, to say the least. However, there are vital lessons learnt, particularly in the media industry. Some of these takeouts would further shape the media industry for good if stakeholders […]

F&D Speakers Rewards Karaoke Contest Winners
Marketing

F&D Speakers Rewards Karaoke Contest Winners

As part of efforts to reward its customers and the general public, Nigeria’s most affordable premium speakers brand, F&D Speakers, has held a three-week karaoke competition to deepen its relationship with its Nigerian consumers, culminating in a prize giving ceremony held on Sunday Octo 29 at Spar Nigeria, Ilupeju. During […]

WPP, Sitecore form alliance on marketing software
Marketing

WPP, Sitecore form alliance on marketing software

WPP, the world’s largest communications services group, and Sitecore, a management software maker have announced a global strategic partnership, the WPP-Sitecore Alliance. The partnership brings together WPP’s existing Sitecore partners -AKQA, Cognifide, Globant, Mirum, Ogilvy, POSSIBLE, VML, and Wunderman – and creates a single team to work with Sitecore’s product, sales, and support teams to develop innovative, personalized customer […]