Marketing

SBI Media joins Masscom Global Network
Marketing

SBI Media joins Masscom Global Network

SBI Media limited is proud to announce its full membership of Masscom Global Network. Masscom Global is an emerging markets media network with agency partners across sub-Saharan Africa, The Middle East and Eastern Europe. This strategic alliance which is beyond agency affiliation will see SBI Media become the exclusive partner […]

X3M Ideas carts away with gold at LAIF Awards
Marketing

X3M Ideas carts away with gold at LAIF Awards

X3M Ideas has proved itself as the most consistent player in the industry making steady progress and considerable improvement at the Lagos Advertising & Ideas Festival (LAIF) and international awards since its 5 years inception into the industry. The agency which has the record of being the most Socially Responsible […]

TV
Marketing

Why Media Convergence has not been absolute?

For several years there has been an intellectual debate that media convergence will kill many media channels as we know them. This is 2017/2018, we are still seeing a stronger TV adspend. With a relative exception of print, and despite the cluster of radio and heavily-connected young people who spend […]