Marketing

Turkish Airlines refreshes its inflight entertainment system
Marketing

Turkish Airlines refreshes its inflight entertainment system

Turkish Airlines said its inflight entertainment system now features a completely redesigned and improved user interface that makes the offered entertainment content and information services even more enjoyable and easier to use. The redesign is based on an extensive study conducted by professional usability and user experience laboratories to maximize […]

Grey Group acquires Tank in Canada
Marketing

Grey Group acquires Tank in Canada

WPP announces that its wholly-owned operating company Grey Group, the global marketing communications company, has acquired Entreprise de Communications Tank Inc. (“Tank”), a leading full-service healthcare and consumer agency in Canada. Tank’s audited net revenues were CAD$14 million for its fiscal year ended April 30, 2016. Clients include AbbVie, BMS, […]

Salmon acquires e-commerce digital consultancy Eperium in the Netherlands
Marketing

Salmon acquires e-commerce digital consultancy Eperium in the Netherlands

WPP announces that its global e-commerce consultancy, Salmon, has acquired Netherlands-based Eperium, a leading digital and e-commerce consultancy. Eperium is headquartered in Amsterdam and employs over 200 people in Europe and India. Clients include Sligro, Plus Supermarkten, Jumbo, Bunzl, Xerox, Dutch Railways and Asian Paints. The agency’s consolidated unaudited revenues […]

Ogilvy forms strategic partnership with Singapore EDB
Marketing

Ogilvy forms strategic partnership with Singapore EDB

SINGAPORE — As Singapore’s Smart Nation agenda gathers pace, WPP’s Ogilvy & Mather (O&M) and the Singapore Economic Development Board (EDB) today announced their collaboration on a three-year strategic initiative aimed at advancing the city-state’s capabilities in modern marketing services. These include data analytics, customer engagement marketing, marketing automation, user […]

MEC launches Wavemaker in China
Marketing

MEC launches Wavemaker in China

Today MEC, announces MEC Wavemaker, its specialist content division, in China. The announcement was made by Gordon Domlija, MEC China’s CEO. MEC Wavemaker consolidates content strategy, social, partnerships and experiential, organic search and creative services expertise into one unit. By simplifying what can be a complicated process for clients, this new […]