Marketing

What can your Brand Gain from Sponsorships?
Marketing

What can your Brand Gain from Sponsorships?

The field of marketing communication is replete with various tools of engagement. These mechanisms enable marketing professionals and brand owners to get ahead in the game. Advertising helps to get the right message to the right audience at the right time and place. To gain a sustainable positive image across […]

Ogilvy Africa reopens in Nigeria
Marketing

Ogilvy Africa reopens in Nigeria

Several years after its rancorous exit from Nigeria, Ogilvy Africa a wholly owned subsidiary of WPP Scangroup Plc, has reopened its office in Lagos, Nigeria. It would be recalled that Ogilvy Africa was entrenched in a legal battle with Prima Garnet, a Nigerian advertising agency after the former sued Scan […]

Marketing and the future of innovation
Marketing

Marketing and the future of innovation

Fifteen years ago, if anybody had told you that a non-existing startup will turn out to be the world’s largest taxi company and it would have no single taxi to its name, you would have dismissed it as a hoax. Here we are in 2018, Uber, the world’s largest ride-hailing […]

Is Fake News A Threat To Advertising?
Marketing

Is Fake News A Threat To Advertising?

Since Donald Trump became America’s 45th President, there has been no love lost between him and the global news media, most of whom are from America and of Western orientations. Trump started a major onslaught against what he popularly called ‘Fake News’. He has accused media giants such as the […]

What went down at WIMCA 2018?
Marketing

What went down at WIMCA 2018?

With glass ceiling and several data showing that only few women are able to make it to the boardroom in Nigeria and globally, stakeholders at the Women In Marketing and Communications Conference/Awards (WIMCA) have urged female marketing and communications professionals to be deliberate in pressing for progress to the highest […]

WPP set to name Mark Read as Chief Executive
Marketing

WPP set to name Mark Read as Chief Executive

WPP is set to announce Mark Read as its new chief executive next week, opting for the leading internal candidate to replace Martin Sorrell at the world’s biggest advertising company, Reuters reports. He will be appointed as early as next week according to reports. Mark Read was appointed joint Chief […]

Nigeria’s Brand Communicator to host WIMCA
Marketing

Nigeria’s Brand Communicator to host WIMCA

Brand Communicator, Nigeria’s most circulated Brands and Marketing magazine has concluded plans to host the 2nd edition of Women in Marketing & Communications Conference/Awards (WIMCA). The widely publicised event which aims at celebrating and recognising women in the Nigerian marketing communications industry will hold at the Muson Centre, Onikan, Lagos […]

Three things marketers need to know about Millennials
Marketing

Three things marketers need to know about Millennials

In today’s world of marketing, if there is any target market that wields much influence, they are the Millenials. In a literal sense, Millennials are persons reaching young adulthood in the early 21st century. Giving it some nuances, they are the “Generation Y,” “Generation WE,” “The Boomerang Generation,” “The Peter […]

Omnicom acquires Credera to boost precision marketing unit
Marketing

Omnicom acquires Credera to boost precision marketing unit

Omnicom Group said it has appointed Credera through its subsidiary, Omnicom Precision Marketing Group. Credera is a full-service provider of management and technology consulting services. With a core focus on marTech and ecommerce platforms, the company delivers solutions that increase customer engagement and drive sales growth. “Credera works directly with […]