Marketing

The year ahead in media
Marketing

The year ahead in media

It is very pleasing to start work fully for another year. For us at SBI Media, we see 2019 as a different year not because it is a new year, but it is a year with a different aura, a year of codes, we call it: The Coded Year. This […]

What can your Brand Gain from Sponsorships?
Marketing

What can your Brand Gain from Sponsorships?

The field of marketing communication is replete with various tools of engagement. These mechanisms enable marketing professionals and brand owners to get ahead in the game. Advertising helps to get the right message to the right audience at the right time and place. To gain a sustainable positive image across […]

Ogilvy Africa reopens in Nigeria
Marketing

Ogilvy Africa reopens in Nigeria

Several years after its rancorous exit from Nigeria, Ogilvy Africa a wholly owned subsidiary of WPP Scangroup Plc, has reopened its office in Lagos, Nigeria. It would be recalled that Ogilvy Africa was entrenched in a legal battle with Prima Garnet, a Nigerian advertising agency after the former sued Scan […]

Marketing and the future of innovation
Marketing

Marketing and the future of innovation

Fifteen years ago, if anybody had told you that a non-existing startup will turn out to be the world’s largest taxi company and it would have no single taxi to its name, you would have dismissed it as a hoax. Here we are in 2018, Uber, the world’s largest ride-hailing […]

Is Fake News A Threat To Advertising?
Marketing

Is Fake News A Threat To Advertising?

Since Donald Trump became America’s 45th President, there has been no love lost between him and the global news media, most of whom are from America and of Western orientations. Trump started a major onslaught against what he popularly called ‘Fake News’. He has accused media giants such as the […]

What went down at WIMCA 2018?
Marketing

What went down at WIMCA 2018?

With glass ceiling and several data showing that only few women are able to make it to the boardroom in Nigeria and globally, stakeholders at the Women In Marketing and Communications Conference/Awards (WIMCA) have urged female marketing and communications professionals to be deliberate in pressing for progress to the highest […]