Marketing

Brace yourself! These things are going into Extinction
Marketing Tech

Brace yourself! These things are going into Extinction

We are living through a radically-changing time driven by technology and its drivers such as artificial intelligence, big data and singularity. Unfortunately, this quantum leap is predating established tech and tools which are gradually being placed on the endangered list they will eventually become extinct altogether. These things are disappearing […]

X3M shines with Globacom at African Cristal
Marketing

X3M shines with Globacom at African Cristal

The frontline creative agency, X3M Ideas, has just clinched several awards for its works for Globacom, Nigeria’s third largest mobile carrier at the just concluded African Cristal Advertising Festival X3M Ideas won three awards for a TV commercial for the telecom giant tagged: “Unmatched” won in the media; telecoms and […]

Omnicom floats Brand Consulting Group
Marketing

Omnicom floats Brand Consulting Group

Omnicom has launched the Brand Consulting Group which Chuck Brymer will lead as Chairman. The company said Mark O’Brien, currently CFO of Interbrand, will assume the role of COO. The Brand Consulting Group will combine the global expertise of the following agencies: Hall & Partners, Interbrand, C Space, OurCreative, Siegel […]

Sky appoints Mediacom as global media agency
Marketing

Sky appoints Mediacom as global media agency

Sky today announces that MediaCom has been reappointed as Sky’s media planning and buying agency. Sky said in a statement that partnership will see the two companies work together to set industry-leading standards for transparency and accountability across the media supply chain. The new contract will build on Sky and […]