It is very pleasing to start work fully for another year. For us at SBI Media, we see 2019 as a different year not because it is a new year, but it is a year with a different aura, a year of codes, we call it: The Coded Year. This […]
Marketing
Brand Communicator emerges magazine of the Year at LaPRIGA 2018
For the second year running, Nigeria’s most consistent and most prominent premium frontline all gloss brand and marketing communication journal, Brand Communicator Magazine was awarded the prestigious PR Magazine of the Year Award by the Nigerian Institute of Public Relations, NIPR, Lagos State chapter at this year’s Hat Trick edition […]
Winning Awards are the Icing on Cake for Good Creative Works – Babaeko
Youthful but revolutionary Lagos agency, X3M Ideas once again displayed great consistency as the agency maintained its enviable position as one the most valuable creative and consistent agency in the country, emerging one of the best three at the prestigious 2018 Lagos Advertising and Idea Festival. The agency confirmed its […]
What can your Brand Gain from Sponsorships?
The field of marketing communication is replete with various tools of engagement. These mechanisms enable marketing professionals and brand owners to get ahead in the game. Advertising helps to get the right message to the right audience at the right time and place. To gain a sustainable positive image across […]
Ogilvy Africa reopens in Nigeria
Several years after its rancorous exit from Nigeria, Ogilvy Africa a wholly owned subsidiary of WPP Scangroup Plc, has reopened its office in Lagos, Nigeria. It would be recalled that Ogilvy Africa was entrenched in a legal battle with Prima Garnet, a Nigerian advertising agency after the former sued Scan […]
Naspers to list Multichoice, parent company of DSTV on JSE
South Africa’s Naspers Limited said it will lists Multichoice on the Johanesburg Stock Exchange, JSE, signalling a gradual exit from the business as the Internet giant seeks to trim its losses. Multichoice which owns DSTV, a payTV operator across Africa, Supersport and MNet is said to be running its African […]
Marketing and the future of innovation
Fifteen years ago, if anybody had told you that a non-existing startup will turn out to be the world’s largest taxi company and it would have no single taxi to its name, you would have dismissed it as a hoax. Here we are in 2018, Uber, the world’s largest ride-hailing […]
Is Fake News A Threat To Advertising?
Since Donald Trump became America’s 45th President, there has been no love lost between him and the global news media, most of whom are from America and of Western orientations. Trump started a major onslaught against what he popularly called ‘Fake News’. He has accused media giants such as the […]
What went down at WIMCA 2018?
With glass ceiling and several data showing that only few women are able to make it to the boardroom in Nigeria and globally, stakeholders at the Women In Marketing and Communications Conference/Awards (WIMCA) have urged female marketing and communications professionals to be deliberate in pressing for progress to the highest […]
WPP set to name Mark Read as Chief Executive
WPP is set to announce Mark Read as its new chief executive next week, opting for the leading internal candidate to replace Martin Sorrell at the world’s biggest advertising company, Reuters reports. He will be appointed as early as next week according to reports. Mark Read was appointed joint Chief […]