Category: Marketing
The year ahead in media
It is very pleasing to start work fully for another year. For us at SBI…
Brand Communicator emerges magazine of the Year at LaPRIGA 2018
For the second year running, Nigeria’s most consistent and most prominent premium frontline all gloss…
Winning Awards are the Icing on Cake for Good Creative Works – Babaeko
Youthful but revolutionary Lagos agency, X3M Ideas once again displayed great consistency as the agency…
What can your Brand Gain from Sponsorships?
The field of marketing communication is replete with various tools of engagement. These mechanisms enable…
Ogilvy Africa reopens in Nigeria
Several years after its rancorous exit from Nigeria, Ogilvy Africa a wholly owned subsidiary of…
Naspers to list Multichoice, parent company of DSTV on JSE
South Africa’s Naspers Limited said it will lists Multichoice on the Johanesburg Stock Exchange, JSE,…
Marketing and the future of innovation
Fifteen years ago, if anybody had told you that a non-existing startup will turn out…
Is Fake News A Threat To Advertising?
Since Donald Trump became America’s 45th President, there has been no love lost between him…
What went down at WIMCA 2018?
With glass ceiling and several data showing that only few women are able to make…
WPP set to name Mark Read as Chief Executive
WPP is set to announce Mark Read as its new chief executive next week, opting…