Marketing

TV
Marketing

Why Media Convergence has not been absolute?

For several years there has been an intellectual debate that media convergence will kill many media channels as we know them. This is 2017/2018, we are still seeing a stronger TV adspend. With a relative exception of print, and despite the cluster of radio and heavily-connected young people who spend […]

WPP looks to up bid for divorce-seeking ADK
Marketing

WPP looks to up bid for divorce-seeking ADK

The world’s largest advertising company, WPP said it will look to increase its bid for Japan’s ADK should Bain Capital’s bid offer fail. Japan’s Asatsu-DK Inc, also known as ADK had announced its plans to severe a 20-year relationship with WPP for strategic reasons by looking to sell majority shares […]

Four Great Lessons of Nigeria’s Recession
Marketing

Four Great Lessons of Nigeria’s Recession

In the last 10 months, Nigeria has endured the worst economic downturn in over 20 years. The story has been discouraging, to say the least. However, there are vital lessons learnt, particularly in the media industry. Some of these takeouts would further shape the media industry for good if stakeholders […]

Four Great Lessons from Nigeria’s Recession
Marketing

Four Great Lessons from Nigeria’s Recession

In the last 10 months, Nigeria has endured the worst economic downturn in over 20 years. The story has been discouraging, to say the least. However, there are vital lessons learnt, particularly in the media industry. Some of these takeouts would further shape the media industry for good if stakeholders […]