Marketing

GroupM launches mPLATFORM
Marketing

GroupM launches mPLATFORM

WPP’s media investment management arm, GroupM, has announced the global launch of mPLATFORM ([m]PLATFORM), an advanced technology suite of flexible media planning applications, data analytics and digital services. The platform will improve advertisers’ ability to use audience-defining insights from hundreds of data sources to find and communicate with their consumers […]

Denon Headphones Added to Turkish Airlines On-board Entertainment Options
Marketing

Denon Headphones Added to Turkish Airlines On-board Entertainment Options

Turkish Airlines, has taken its in-flight experience to another level by adding Denon headphones to its on-board entertainment options In an email statement, the airline said “Having the passenger’ satisfaction as the company’s priority, the entertainment selection was broadened in order to reach the widest range of passengers’ requests”. In cooperation […]