media
Posted in Marketing

The year ahead in media

It is very pleasing to start work fully for another year. For us at SBI…

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Lapriga
Posted in Marketing

Brand Communicator emerges magazine of the Year at LaPRIGA 2018

For the second year running, Nigeria’s most consistent and most prominent premium frontline all gloss…

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Posted in Marketing

Winning Awards are the Icing on Cake for Good Creative Works – Babaeko

Youthful but revolutionary Lagos agency, X3M Ideas once again displayed great consistency as the agency…

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sponsorships
Posted in Marketing

What can your Brand Gain from Sponsorships?

The field of marketing communication is replete with various tools of engagement. These mechanisms enable…

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Ogilvy Africa
Posted in Marketing

Ogilvy Africa reopens in Nigeria

Several years after its rancorous exit from Nigeria, Ogilvy Africa a wholly owned subsidiary of…

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multichoice
Posted in Marketing

Naspers to list Multichoice, parent company of DSTV on JSE

South Africa’s Naspers Limited said it will lists Multichoice on the Johanesburg Stock Exchange, JSE,…

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Marketing
Posted in Marketing

Marketing and the future of innovation

Fifteen years ago, if anybody had told you that a non-existing startup will turn out…

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Fake news
Posted in Marketing

Is Fake News A Threat To Advertising?

Since Donald Trump became America’s 45th President, there has been no love lost between him…

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WIMCA
Posted in Marketing

What went down at WIMCA 2018?

With glass ceiling and several data showing that only few women are able to make…

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VML
Posted in Marketing

WPP set to name Mark Read as Chief Executive

WPP is set to announce Mark Read as its new chief executive next week, opting…

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