WhatsApp is introducing Flows, a feature meant to enrich shopping experiences for both merchants and users.
Flows let users complete tasks such as picking a seat on a flight or booking an appointment without leaving WhatsApp.
Merchants will have building blocks ranging from a text box to a calendar and a seat picker to build these experiences.
Flows can be used for booking appointments, product customization, logging into their accounts, filling out forms, and signing up for events.
Flows will be available to businesses in the coming months, according to WhatsApp.
