Snap ventures into augmented reality shopping

Snap Inc is rolling out new features to make it easier for brands to create augmented reality shopping experiences on its Snapchat app.

The company is also launching a flying camera, it revealed at its annual presentation to showcase new technology.

The pocket-sized camera called Pixy, which can fly a few feet above its owner to take photos and videos before landing in the palm of the hand, is Snap’s a renewed push to grow its hardware business.

Pixy will cost $230 and will be sold in the United States and France.

The company is also rolling out a new feature called “Dress Up” on Snapchat in which users can browse AR shopping filters that let them virtually try on clothing and accessories.

Snapchat now has more than 600 million monthly users globally, up from 500 million last year.