The rise of programmatic ads via artificial intelligence (AI) to automate ad purchases has become one of the biggest advertising trends of this era.
Programmatic advertising means using AI to automate ad buying so you can target more specific audiences.
As the number of channels used to disseminate messages to consumers grows, it has become increasingly difficult to manage. There are millions of websites, applications and digital properties being viewed across a variety of channels every day.
The big question is why should marketers turn to programmatic advertising?
Managing programmatic platforms through AI is more efficient and fast and can deliver better results. It is also a faster alternative to manual digital advertising.
Targeting tactics are used to segment audiences using data so that advertisers only pay for ads delivered to the right people at the right time. Programmatic advertising also exists in a wide range of digital channels, including display, mobile, video and social.
Lately, there are different programmatic platforms available for publishers to find the right services and get access to the right advertisers that match their needs.
It’s an interesting time for SBI Media as the Media Buy company keeps offering more opportunities than ever to have ever-specific targeted conversations with potential and existing customers by utilizing relevant content.
First published on NEXTGEN, a weekly newsletter of SBI Media Limited, Written by Eniola Oki-Philips