Tag: WPP

WPP invests in virtual reality company SubVRsive
Global

WPP invests in virtual reality company SubVRsive

WPP announces that it has made an investment in SubVRsive, Inc. (“SubVRsive”), a technology company that works with advertisers that want to engage consumers in the emerging virtual reality and augmented reality sector. SubVRsive’s clients include the American Heart Association, Lionsgate Entertainment, Procter & Gamble and Showtime Networks. It is […]

Ogilvy launches Center for Behavioral Science
Global

Ogilvy launches Center for Behavioral Science

Ogilvy has announced the creation of the Ogilvy Center for Behavioral Science. The Center, which will work across the Ogilvy group, will focus on establishing a new system to define how audiences think, feel and behave to improve marketing and communications effectiveness. Christopher Graves will assume the role of President […]

WPP launches WPP Health & Wellness
Global

WPP launches WPP Health & Wellness

WPP the global communications services group, announced the formation of WPP Health & Wellness a new sub-holding company that unites WPP’s broad capability under one banner to significantly advance its offer and partnership with clients across the spectrum of health and wellness. Created with a strong global perspective on the challenges […]

Global

WPP Aligns With PPG Iran On Digital Marketing

WPP, the world’s largest communications services group, said it has signed an affiliation agreement with PPG, the leader in digital marketing in Iran. According to WPP, PPG Iran operates more than 15 top digital services companies in the country. The company said in a an email statement that the agreement […]

WPP Is Expected To Outperform The Market Tomorrow
Global

WPP Is Expected To Outperform The Market Tomorrow

WPP, the world’s largest advertising group is expected to outperform the market in its third quarter result that is due to be released by tomorrow, 8am UK time. WPP has 50.1% stake in ScanGroup WPP, the largest advertising group in Africa with major influence across Central, Eastern and Southern Africa […]