Tag: WPP

WPP looks to up bid for divorce-seeking ADK
Marketing

WPP looks to up bid for divorce-seeking ADK

The world’s largest advertising company, WPP said it will look to increase its bid for Japan’s ADK should Bain Capital’s bid offer fail. Japan’s Asatsu-DK Inc, also known as ADK had announced its plans to severe a 20-year relationship with WPP for strategic reasons by looking to sell majority shares […]

Y&R’s BAV Group launches BAVSocial
Global

Y&R’s BAV Group launches BAVSocial

Y&R’s BAV Group has launched BAVSocial, a proprietary model that measures the influence of social media on long-term brand performance in the marketplace. The new model brings together hundreds of social listening metrics and links them with the BrandAsset Valuator, a renowned brand model and expansive database of consumer brand […]

WPP buys minority stake in US Fatherly
Global

WPP buys minority stake in US Fatherly

WPP announces that it is taking a minority stake in IR Media Ventures, Fatherly, a digital media company producing content for millennial parents in the US. Fatherly’s advertising and branded-content clients include Johnson & Johnson, Mattel, Inc. and the New York Life Insurance Company. Fatherly is based in New York […]

WPP, Sitecore form alliance on marketing software
Marketing

WPP, Sitecore form alliance on marketing software

WPP, the world’s largest communications services group, and Sitecore, a management software maker have announced a global strategic partnership, the WPP-Sitecore Alliance. The partnership brings together WPP’s existing Sitecore partners -AKQA, Cognifide, Globant, Mirum, Ogilvy, POSSIBLE, VML, and Wunderman – and creates a single team to work with Sitecore’s product, sales, and support teams to develop innovative, personalized customer […]

WPP’s VML appoints Jon Sharpe as CEO
Global

WPP’s VML appoints Jon Sharpe as CEO

VML has appointed Jon Sharpe as CEO, Europe. Sharpe will focus on the growth of VML London, as well as oversee the agency’s European operations and future expansion throughout the continent. He will be based in VML’s London office where clients include brands such as Bridgestone, Colgate-Palmolive, the International Olympic […]