Tag: WPP

WPP looks to up bid for divorce-seeking ADK
Marketing

WPP looks to up bid for divorce-seeking ADK

The world’s largest advertising company, WPP said it will look to increase its bid for Japan’s ADK should Bain Capital’s bid offer fail. Japan’s Asatsu-DK Inc, also known as ADK had announced its plans to severe a 20-year relationship with WPP for strategic reasons by looking to sell majority shares […]

Y&R’s BAV Group launches BAVSocial
Global

Y&R’s BAV Group launches BAVSocial

Y&R’s BAV Group has launched BAVSocial, a proprietary model that measures the influence of social media on long-term brand performance in the marketplace. The new model brings together hundreds of social listening metrics and links them with the BrandAsset Valuator, a renowned brand model and expansive database of consumer brand […]

WPP buys minority stake in US Fatherly
Global

WPP buys minority stake in US Fatherly

WPP announces that it is taking a minority stake in IR Media Ventures, Fatherly, a digital media company producing content for millennial parents in the US. Fatherly’s advertising and branded-content clients include Johnson & Johnson, Mattel, Inc. and the New York Life Insurance Company. Fatherly is based in New York […]

WPP, Sitecore form alliance on marketing software
Marketing

WPP, Sitecore form alliance on marketing software

WPP, the world’s largest communications services group, and Sitecore, a management software maker have announced a global strategic partnership, the WPP-Sitecore Alliance. The partnership brings together WPP’s existing Sitecore partners -AKQA, Cognifide, Globant, Mirum, Ogilvy, POSSIBLE, VML, and Wunderman – and creates a single team to work with Sitecore’s product, sales, and support teams to develop innovative, personalized customer […]

WPP’s VML appoints Jon Sharpe as CEO
Global

WPP’s VML appoints Jon Sharpe as CEO

VML has appointed Jon Sharpe as CEO, Europe. Sharpe will focus on the growth of VML London, as well as oversee the agency’s European operations and future expansion throughout the continent. He will be based in VML’s London office where clients include brands such as Bridgestone, Colgate-Palmolive, the International Olympic […]

WPP’s digital agency Wunderman acquires majority stake in Pierry
Global

WPP’s digital agency Wunderman acquires majority stake in Pierry

WPP’s  wholly owned global digital agency Wunderman has acquired a majority stake in Pierry, Inc. (“Pierry”), an industry-leading marketing software integration and solutions company specializing in optimizing campaigns on the Salesforce Marketing Cloud. Pierry’s revenues were USD14.5 million for the period ended December 31, 2016. Clients include LifeLock, Louisiana Tech […]

Stephan Pretorius appointed CEO of WPP’s Wunderman
Global

Stephan Pretorius appointed CEO of WPP’s Wunderman

Wunderman, a WPP company and global digital agency, has appointed Stephan Pretorius to the newly created position of UK Group CEO to oversee the group’s growing operations in the UK. Pretorius will be responsible for Wunderman’s businesses in the UK, including Acceleration, Burrows, Cognifide, Fusepump, POSSIBLE, Salmon and Wunderman London, […]