Tag: WPP

WPP Makes it a Magnificent Seven in Cannes
Marketing

WPP Makes it a Magnificent Seven in Cannes

For the seventh year in succession, WPP has been named the world’s most creative parent company at the Cannes Lions International Festival of Creativity. The Group accumulated the highest number of points of any of the advertising and marketing services holding companies, thanks to yet another strong performance from its […]

WPP invests in virtual reality company SubVRsive
Global

WPP invests in virtual reality company SubVRsive

WPP announces that it has made an investment in SubVRsive, Inc. (“SubVRsive”), a technology company that works with advertisers that want to engage consumers in the emerging virtual reality and augmented reality sector. SubVRsive’s clients include the American Heart Association, Lionsgate Entertainment, Procter & Gamble and Showtime Networks. It is […]

Ogilvy launches Center for Behavioral Science
Global

Ogilvy launches Center for Behavioral Science

Ogilvy has announced the creation of the Ogilvy Center for Behavioral Science. The Center, which will work across the Ogilvy group, will focus on establishing a new system to define how audiences think, feel and behave to improve marketing and communications effectiveness. Christopher Graves will assume the role of President […]

WPP launches WPP Health & Wellness
Global

WPP launches WPP Health & Wellness

WPP the global communications services group, announced the formation of WPP Health & Wellness a new sub-holding company that unites WPP’s broad capability under one banner to significantly advance its offer and partnership with clients across the spectrum of health and wellness. Created with a strong global perspective on the challenges […]