Tag: Marketo

Adobe completes acquisition of Marketo
Tech

Adobe completes acquisition of Marketo

Adobe said it has completed the acquisition of Marketo, a B2B marketing engagement platform. The company said in a statement that it plans for its customers to benefit from the combination of Adobe Experience Cloud’s analytics, personalization and content capabilities with Marketo’s lead management, account-based marketing and revenue attribution technology, […]

Adobe to acquire B2B platform, Marketo
Tech

Adobe to acquire B2B platform, Marketo

Adobe said it has entered into a definitive agreement to acquire Marketo for $4.75 billion, subject to customary purchase price adjustments. Marketo is a cloud platform for B2B marketing engagement, which according to its disclosure has nearly 5,000 customers. The company said in a statement that will enable it to […]