Tag: Adobe

Adobe completes acquisition of Marketo
Tech

Adobe completes acquisition of Marketo

Adobe said it has completed the acquisition of Marketo, a B2B marketing engagement platform. The company said in a statement that it plans for its customers to benefit from the combination of Adobe Experience Cloud’s analytics, personalization and content capabilities with Marketo’s lead management, account-based marketing and revenue attribution technology, […]

Adobe to acquire B2B platform, Marketo
Tech

Adobe to acquire B2B platform, Marketo

Adobe said it has entered into a definitive agreement to acquire Marketo for $4.75 billion, subject to customary purchase price adjustments. Marketo is a cloud platform for B2B marketing engagement, which according to its disclosure has nearly 5,000 customers. The company said in a statement that will enable it to […]

Dana Rao to head Adobe’s legal team
People Tech

Dana Rao to head Adobe’s legal team

Adobe has appointed Dana Rao as executive vice president and General Counsel, effective immediately. Rao will succeed Mike Dillon, who announced his intent to retire earlier this year. Rao will report to Adobe president and CEO Shantanu Narayen and will oversee all of Adobe’s legal and government relations matters. Currently […]

Adobe acquires Magento for $1.68 billion
Tech

Adobe acquires Magento for $1.68 billion

Adobe said it has agreed to acquire Magento Commerce for $1.68 billion. The deal is subject to customary purchase price adjustments. The addition of the Magento Commerce Cloud will enable commerce to be seamlessly integrated into the Adobe Experience Cloud, delivering a single platform that serves both B2B and B2C […]