Author: Mariam Ogunlana

Y&R’s BAV Group launches BAVSocial
Global

Y&R’s BAV Group launches BAVSocial

Y&R’s BAV Group has launched BAVSocial, a proprietary model that measures the influence of social media on long-term brand performance in the marketplace. The new model brings together hundreds of social listening metrics and links them with the BrandAsset Valuator, a renowned brand model and expansive database of consumer brand […]

WPP buys minority stake in US Fatherly
Global

WPP buys minority stake in US Fatherly

WPP announces that it is taking a minority stake in IR Media Ventures, Fatherly, a digital media company producing content for millennial parents in the US. Fatherly’s advertising and branded-content clients include Johnson & Johnson, Mattel, Inc. and the New York Life Insurance Company. Fatherly is based in New York […]