Apple takes on Huawei in China with massive iPhone price slash

Apple is now offering a 2,300 yuan ($318) discount on select iPhone models as part of an aggressive discounting campaign.

The U.S. tech giant is looking to defend its position in China’s high-end smartphone market, where local rivals like Huawei are posing an increasingly stiff competition.

Running from May 20 to May 28, the discounts are more substantial than the one Apple offered in February. While the highest discount in the February campaign was 1,150 yuan, this time discounts are up to 2,300 yuan.

The increased competitive pressure on Apple comes after Huawei last month introduced its new series of high-end smartphones, the Pura 70, following the launch of the Mate 60 last August.

Having suffered a 37% slump in sales, Apple’s shipments in China increased by 12% in March, according to Reuters’ calculations based on data from the China Academy of Information and Communications Technology (CAICT).

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