Apple discusses merging its streaming service with that of Paramount

The Wall Street Journal reports that Apple and Paramount Global are in talks over bundling their streaming services at a discount.

The report added that the companies have discussed launching a combined Paramount+ and Apple TV+ offering that would cost less than subscribing to both services separately.

Streaming services have been working at consolidations lately in a bid to attract fleeting cost-conscious customers.

Last month, Reuters reported that Verizon was planning to offer the ad-supported versions of Netflix and Warner Bros Discovery’s Max streaming services for about $10 a month combined instead of about $17.

Grocery delivery app Instacart also said earlier this week that it had partnered with NBCUniversal’s Peacock to provide the streaming service at no extra cost to all of its paying U.S. subscribers.

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