X taps Paris Hilton to test livestream shopping feature

As Elon Musk’s X expands its efforts to become an “everything app,” the
Social media platform X, formerly Twitter, has announced that it will run a livestream shopping event with media icon Paris Hilton.

The new feature will allow X users to watch a livestreamed video, chat with others and shop at the same time, as well as hang out in Spaces.

X did not indicate when the livestream event would kick off, or other details about what to expect, including even what products will be sold.

Last week, Elon Musk, the owner of X, tested the platform’s capabilities by livestreaming himself from the U.S.-Mexico border, where he made statements about needing a Trump-style wall and stronger security measures.

Musk has spoken about his plans for X to innovate beyond being only a microblogging site to instead be a place that caters to creators and allows them to monetize their fan bases.


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