Twitter, now X, lowers requirements for its ad revenue sharing program

Elon Musk’s microblogging site social X, formerly Twitter, has announced the lowering of requirements for its creator payout program.

The company said that creators who have 5 million impressions in the last three months will be eligible for ad revenue sharing. The previous requirement was previous 15 million impression.

Creators will be able to withdraw as low as $10 instead of $50, the company said. Users still need to be verified and must have at least 500 followers to qualify for payouts.

According to Musk, only impressions from verified accounts would be considered for ad revenue sharing.

Twitter started paying some eligible creators in July and later in the month, it opened up the program to verified creators globally.

Earlier in the week, X announced new sensitivity settings for advertisers to let them choose levels like “Relaxed,” “Standard,” and “Conservative.” These levels will decide what kind of content can appear adjacent to their ads.


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