Roku announces its first live sports deal

Streaming service Roku has announced its first live sports deal. The deal is notable for Roku as it steps into the saturated space of live sports streaming.

Roku and CBS Sports struck a deal to become exclusive U.S. media partners for the motorsport championship series Formula E.

From January 2024, the Roku Channel will be the new streaming home for live and on-demand Formula E races.

The Roku Channel will air 11 races per season, whereas CBS will stream five races per season on linear TV and Paramount+. All races will be available through Roku’s recently-launched sports tab.

Notably, The Roku Channel is a free ad-supported streaming service, so fans get to watch 11 Formula E races at no cost. The free offering will make the sport more widely accessible to U.S. viewers.

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