Court rules Kim Kardashian’s EMAX lawsuit must proceed

A California judge has ruled on Tuesday that reality TV star Kim Kardashian’s social media posts endorsing EthereumMax (EMAX) were false.

The judge allowed the case against her and other public figures like retired boxer Floyd Mayweather Jr. and National Basketball Association Hall of Famer Paul Pierce among others to move forward.

Last year, the celebrities were accused of misleading investors through the promotion of digital assets tied to EMAX tokens.

Although a tentative ruling from December indicated District Court Judge Michael Fitzgerald was leaning toward granting Kardashian’s motion to throw out the allegations against her, an attempt to dismiss an amended complaint by her was denied in a Tuesday order.

A motion to dismiss similar claims by Pierce was denied, while Mayweather’s motion was partly granted on the grounds that his comments regarding EMAX at the Bitcoin 2021 conference were statements of belief.

In October, Kardashian was fined $1.2 million by the U.S. Securities and Exchange Commission for shilling EMAX to her millions of Instagram followers.

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