Photo-sharing app Poparazzi shuts down

Poparazzi is shutting down.

2021’s hot photo-sharing app has informed users that it would be discontinued.

Users have until June 30, 2023 to download their content.

Last year, Poparazzi notched 5+ million total installs and raise $15 million in Series A funding.

Poparrazi generated a lot of hype after its release, climbing the charts to reach No. 1 on the App Store.

On Poparazzi, users could tag their friends but couldn’t post photos of their own. The idea was that this would create a more authentic type of social network, as photos wouldn’t necessarily be the polished, perfected images that fill Instagram, but rather the casual moments that make up people’s real lives.

Poparazzi’s problem started when its creator, co-founder and CEO Alex Ma and his brother, co-founder Austen Ma, dabbled into a new app, Made with Friends, that offered a twist on Poparazzi’s original concept of social networking profiles crafted by a user’s friends.

Made with Friends instead asked its users to post all sorts of content to their friends’ profiles, not just photos.

Usage for Poparrazi had also been slowing post-launch. the firm noted. It estimated there were 6.2 million lifetime installs for the app, but it now has only around 2,000-3,000 monthly active users (MAUs) after reaching a height of 4 million MAUs previously.

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