Netflix loses over a million users in Spain in Q1 2023

Data from market research group Kantar has it that Netflix Inc lost more than one million users in Spain in the first quarter of 2023.

In early February, Netflix began charging a monthly fee for users sharing their log-in details with other households in Spain and other countries.

Now it looks like the streaming giant’s crackdown on password-sharing is backfiring as Netflix is seeing a fall in users of more than a million, two thirds of whom were using someone else’s password, according to Kantar’s research.

Subscription cancellations in the first quarter tripled compared to the previous period, according to Kantar’s research.

Of all remaining Netflix subscribers in Spain, one-tenth said they planned to unsubscribe in the second quarter.

Last week Netflix missed expectations for new subscribers in the first quarter, but the company said that the password-policing plan and a cheaper streaming version with ads will accelerate growth in the second half of 2023.


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