TikTok and Major League Soccer (MLS) have entered a multi-year partnership that will bring exclusive content, in-app programming, and more to the app.
Fans will now be able to search “MLS” on TikTok and get access to the “MLS Hub,” which will feature new content from MLS clubs and players.
TikTok is also partnering with the MLS to provide users with access to MLS content and clips to integrate their favorite moments into the content they create.
As part of the partnership, TikTok and MLS will launch a new Club Creator Network, where TikTok creators will be paired with MLS clubs to create content during the regular season and off-season.
The financial terms of the agreement were not disclosed.
