YouTube has hiked the price of its YouTube TV subscription to $72.99 per month. The new monthly price is an $8 increase from the current $64.99 monthly fee.
New members will see the new price starting today, while existing members will see the price change starting on April 18.
YouTube blames a rise in “content costs” for the change.
The company is also lowering the price of its 4K Plus add-on from $19.99 per month to $9.99 per month.
YouTube notes that this is its first price increase in three years. In July 2020, the price of YouTube TV increased from $49 to $64.99. The service debuted in 2017 at $35 per month.