Meta Platforms Inc, the parent company of Facebook and Instagram, has launched a subscription service, called Meta Verified.
With Meta Verified, individuals will be able to “verify” themselves on Instagram and Facebook service and get the coveted blue badge.
The move by Meta mimics that of its smaller rival Twitter.
Users of Meta Verified will be able to verify their identity using their government ID and will enjoy additional services such as improved impersonation protection and direct access to customer support.
Meta Verified is first rolling out in New Zealand and Australia and is priced at $11.99 per month on the web or $14.99 on Apple’s iOS.
Mark Zuckerberg, Meta Platforms’ chief, said Meta Verified will launch in “more countries soon.”