Twitter has updated its ad policy and is now allowing cannabis ads to run in U.S. states where cannabis is legal and in Canada.
Twitter is now the first social media app in the U.S. to allow cannabis advertising.
Reddit allows for ads for “topical and non-ingestible hemp-derived CBD products” in the U.S., and Meta allows some hemp product ads.
Twitter thinks the updated policy will create more opportunities for “responsible cannabis marketing.”
In both the U.S. and Canada.
The updated policy has it that advertisers must be pre-authorized by Twitter and licensed by the proper authorities. Advertisers may not target customers under the age of 21.
Twitter says advertisers can only target jurisdictions in which they are licensed to promote these products or services online.
Additionally, in the U.S., ads can’t promote or offer the sale of cannabis or CBD, unless the ads are for topical, non-ingestible, hemp-derived CBD products with less than 0.3% THC, per government regulations.
Also, ads can’t use any character, sportsperson, celebrity, or image/icon that might appeal to minors; no pregnant women or minors can be used in advertising; there can’t be claims of health benefits, nor any false or misleading claims.