U.K’s Financial Conduct Authority (FCA) has warned crypto companies to prepare for new restrictions on financial promotions.
The FCA warned that breaches of the restrictions can lead to a prison term of up to two years.
The FCA said the new rules would mirror those for other high-risk investments.
Under the new rules, promotions have to be clear and fair, and customers are offered a 24-hour cooling-off period to reconsider hasty purchases.