Twitter’s Latest Feature Lets Companies Identify Their Employees

More details are emerging about Twitter’s newly launched Twitter “Blue for Business.”

With Blue for Business, Twitter provides an additional badge that helps organizations identify brands and people associated with it.

Brands, media houses and others with Blue for Business will have a square profile picture, instead of the round one.

People with Blue for Business will also get a small badge next to their profile display name, establishing to others that they work with the said organization.

Twitter is yet to share details about how much it will charge for Blue for Business and what other perks it may entail.

The company said that organizations, media houses, and sports teams can use this feature to link the accounts of their employees, journalists, and players.

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