Coca-Cola Partners To Release FIFA World Cup NFTs

Coca-Cola has tapped’s NFT platform to release a set of FIFA World Cup NFTs based on heatmaps of the games played.

The NFTs will be hosted by GMUNK, a digital artist who previously worked with Nike, DoorDash and musician Grimes.

The 10,000 NFTs were generated by tracking the in-game movements of players in FIFA World Cup matches.

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