Binance has launched a new global marketing campaign with Portuguese football star Cristiano Ronaldo to commemorate his inaugural non-fungible token (NFT) launch.
The CR7 NFT collection is the first in a series of NFT drops marking Ronaldo’s legacy.
The NFTs were launched exclusively on Binance’s NFT marketplace on Friday. They feature seven animated statues depicting iconic moments from his career, organized into four rarity levels.
The auction for the 45 highest-value NFTs will be available for auction for 24 hours, with bidding prices for the rarest five NFTs starting at 10,000 BUSD (BUSD is a U.S. dollar-pegged stablecoin).
