Peloton partners Dick’s Sporting Goods to boost growth

Peloton has announced a new partnership with Dick’s Sporting Goods (DKS) in a bid to accelerate subscriber growth.

The deal marks Peloton’s first brick-and-mortar expansion. The deal will bring Peloton’s connected fitness devices to more storefronts.

A month earlier, the company announced its first wholesale deal with Amazon.

Dick’s is expected to start selling Peloton equipment in 100 U.S. retail locations and online sometime early in the holiday season.

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