Warner Music poaches YouTube business head Robert Kyncl

Warner Music Group Corp has named YouTube business head Robert Kyncl as its chief executive officer.

Kyncl will take over from Warner Music’s longest-tenured Chief Executive Steve Cooper.

Cooper is set to leave the media company by the end of next year.

Kyncl will start in his new role from Jan. 1 and has announced his resignation from the Alphabet Inc unit.

Kyncl has spent 12 years at YouTube. Before that, he was vice president of content at Netflix Inc.

Shares of Warner Music, the label behind artists such Ed Sheeran, Lizzo and Dua Lipa, have declined 40% this year and are trading around their 2020 initial public offering price.

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