Amazon takes on Apple’s iPad with its new Fire tablets

Amazon has unveiled the latest versions of its Fire 8 tablets on Wednesday, a cheaper alternative to Apple iPads.

The four new models include the Fire HD 8 at $99, the Fire HD 8 Plus at $120, the Fire HD 8 Kids and the Fire HD 8 Kids for $150.

Amazon’s devices serve as a gateway into the its ecosystem of services such as the Alexa voice assistant, music, books and apps.

The four tablets will be available for preorder on Wednesday and will begin shipping next month.

Amazon described the new Fire 8 tablets as thinner, lighter and faster than the previous versions.

The $100 Fire HD 8 is 30% faster than its predecessor. It has 13 hours of battery life, an hour longer than the previous device. It has USB-C charging, and like the prior version, it will be fully charged after five hours.

The Fire HD Plus is going up by $30. It’s fully charged after three hours and has a faster processor than the base model.

The $150 Fire HD Kids and Kids Pro come with a one-year subscription to Amazon Kids+, which includes content such as books, apps and games.

In addition to unveiling the new devices, Amazon said it will make its feature Tap to Alexa available on Fire tablets.

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