Crypto Firm Chiliz splashes $100M for a stake in FC Barcelona’s Digital Studio

FC Barcelona has announced a multi-million euro partnership with is a blockchain-based sports fan engagement platform.’s owner and technology provider, Chiliz, will invest €100 million (~$102 million) to acquire nearly a quarter of Barça Studios.

Barca Studios manages the FC Barcelona’s audiovisual productions and digital business offerings. had began collaborating with the club back in February of 2020 with the launch of FC Barcelona’s “fan token” called BAR.

The partnership intends to create opportunities for the use of BAR tokens that extend beyond’s platform.