Data from NFT marketplace OpenSea shows that Ethereum Name Service (ENS) collector, Sunnybay.eth has purchased sony.eth for 48 ETH (72,000).
The purchase came only six minutes after sunnybay made the 48 ETH offer for the domain name.
Sunnybay also owns several other “brand ENS” including ipad.eth and coke.eth.
ENS domains are a type of human-readable crypto addresses that are easier to read than the default alphanumeric blockchain wallet addresses.
ENS domains make sending and receiving tokens easier, especially for people who might struggle with the normal blockchain address.
These ENS domain names are non-fungible tokens (NFTs). As such, owners can sell or transfer them on NFT marketplaces like OpenSea.
The sony.eth sale for $72,000 is the latest example of the growing appeal for ENS domain names.