The National Hockey League (NHL), along with its Alumni Association and Players’ Association, have announced partnership with NFT platform Sweet to create a NFT marketplace and collections of NFTs.
According to David Lehanski, the league’s executive vice president of business development and innovation, the NHL’s marketplace will fall somewhere between a full-blown NFT trading platform and a site that offers limited-time NFT drops.
The NHL’s Sweet marketplace is expected to go live in October, in time for the start of the 2022-2023 season.
Some of the NFTs also will be dynamic and change over time, depending on a player’s performance.
Lehanski did not tell the blockchain the NHL will be building on.
The NHL is one of the last major professional sports organizations to get into NFTs, following moves by the NBA, with Top Shot NFTs, the NFL, with a “play and own” NFT game, and MLB, with its upcoming NFT game.