E-Commerce platform, Shopify’s customers can now connect their crypto wallets to stores on the platform to validate they own specific NFTs.
This activation will then give Shopify’s customers access to things pre-sales for drops, experiences in real life and exclusive content or merchandise.
The company calls this ‘tokengated’ commerce.
The feature was already being tested in beta-mode, by invitation only, to a select group of merchants with an NFT collection.
The feature is now available to all merchants anywhere in the world.