Facebook’s parent Meta Platforms has announced the launch of a digital clothing store, the “Meta Avatars Store.”
The Metaverse digital store will allow users to purchase clothing of different brands to dress their metaverse avatars.
The store will be rolling to different markets this week.
The store will feature digital designs created by Balenciaga, Prada, and Thom Browne, and will be available for Meta’s avatars on Facebook, Instagram, and Messenger.
The pricing for each one of the pieces of clothes available has still not been revealed.
Meta’s believes that the metaverse will grow so big in the coming years that the need for these digital items will also grow with it. That is why the company pivoted to a metaverse-driven business earlier this year.