Swiss luxury watchmaker owned by fashion powerhouse LVMH,
Tag Heuer, will now let customers display non-fungible tokens (NFTs) on the face of certain smartwatch models.
Tag Heuer is partnering Ledger for the move which will see the owners of the Tag Heuer Connected Calibre E4 smartwatch.
Watches will also be compatible with Metamask.
The NFTs will appear in a hexagon with a cloud of particles moving around the image.
The new update will be available free for smartwatch owners through the Apple App Store or Google’s Play store.
Tag Huerer worked with blue chip NFT collections such as Bored Ape Yacht Club, CryptoPunk, Clone-X, and World of Women to develop the idea.
Just yesterday, French apparel brand Lacoste announced the launch of its own NFT collection. Gucci, Off White, and Farfetch also announced that they would accept crypto payments earlier this year.
Last month, Tag Heuer began accepting crypto payments in the US. Arnault also purchased a Bored Ape last month, showing enthusiasm for the space on his Twitter.