Kanye West’s Mascotte Holdings Inc has filed 17 trademark applications with the United States Patent and Trademark Office.
The applications include mentions of potential “non-fungible assets” and “metaverse experiences.”
Particularly, one filing notes the potential for “providing an online marketplace for buyers of crypto and/digital collectibles, currencies, tokens, and assets.”
The applications hinge on use of the YEEZUS brand, which was the name of West’s 2013 album as well as a long-running tour.
The applications were filed on May 27. They span a wide array of potential products outside of the crypto space, including apparel, video games, retail stores, amusement parks, cosmetics, and quite a bit more.
The filings list only very basic descriptions of potential product offerings, and do not go into any detail about the types of NFTs that West might pursue or what kind of metaverse experiences he may deliver.
An NFT is a blockchain-based token that works as a proof of ownership, and is often used for digital works like illustrations, profile pictures, music files, and video game items.
The metaverse, on the other hand, refers to a more immersive future evolution of the internet in which people use avatars to socialize, work, and play.
Should Kanye West enter the Web3 realm with NFTs and metaverse experiences, he will enter a space bedecked with celebrity imprints already.
Snoop Dogg has released numerous NFTs and collaborated with The Sandbox, an Ethereum-based metaverse game world. He also claims to be the pseudonymous high-value NFT collector, Cozomo de’ Medici.
Meanwhile, Ice Cube’s BIG3 professional basketball league has decentralized team ownership in the form of NFT stakes, which Snoop Dogg and other notable people in the NFT scene (such as entrepreneur Gary Vaynerchuk) have invested in.
