TikTok plans to venture into gaming

TikTok is conducting tests so users can play games on its video-sharing app in Vietnam. The tests are part of plans for TikTok’s push into gaming.

Featuring games on its platform would boost advertising revenue as well as the amount of time users spend on TikTok.

TikTok has turned one of the world’s most popular app with more than 1 billion monthly active users.

Vietnam boasts a tech-savvy population with 70% of its citizens under the age of 35 and is an attractive market for social media platforms

Reuters reports that TikTok has tested bringing HTML5 games, a common form of minigame, to its app through tie-ups with third-party game developers and studios such as Zynga Inc.

While the company will start with minigames, which tend to have simple game play mechanisms and a short playing time, its gaming ambitions extend beyond that.

TikTok will require a licence to feature games on its platform in Vietnam where authorities restrict games depicting gambling, violence, and sexual content.

Without gaming, TikTok has seen advertising revenue surge. Its advertising revenue is likely to triple this year to more than $11 billion, exceeding the combined sales of Twitter Inc and Snap Inc.

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