Pop icon Madonna Launches First NFTs With Beeple

Pop culture icon Madonna and the digital artist Beeple have announced a three-video NFT collaboration.

The NFT features a naked, CGI Madonna giving birth and is called “Mother of Creation.”

Madonna shared in a video with Beeple that the pair began collaborating on her first-ever NFTs a year ago.

Madonna explained that the art, which may seems bizzare, raunchy, or erotic, and which will be auctioned on SuperRare Wednesday, has a pretty straightforward meaning.

“The opening of each video is essentially me giving birth,” she added. “I’m doing what women have been doing since the beginning of time, which is giving birth. But on a more existential level, I’m giving birth to art, and creativity, and we would be lost without both.”

“Mother of Nature,” one of the NFTs, carries plenty of emotional weight through its audio. But in classic Beeple fashion, the visuals are surreal and disturbing. The result is a contrast between the softness of the female form and stark sterility of a research laboratory.

“Mother of Evolution” shows how even in times of chaos, or apocalypse, rebirth can still occur, while “Mother of Technology” offers a darker take on humanity’s relationship with technology.

According to the project’s website, the NFTs’ proceeds will be donated to three charities—The Voices of Children Foundation, The City of Joy, and Black Mama’s Bail Out—focused on, respectively, helping Ukrainian children, female survivors of violence in the Democratic Republic of Congo, and incarcerated black women.