Meta unwraps its first store and enterprise tools

Facebook owner Meta Platforms Inc has given an early glimpse of its first physical store.

The store features a floor-to-ceiling screen for showing off games on Meta’s virtual reality headsets and rooms for testing video calling devices.

The store is set to open on May 9 and is located at the main campus for Meta’s Reality Labs unit, in the Silicon Valley town of Burlingame, California.

Meta’s Reality unit is developing the hardware products the company aims to sell at the store.

The hardware products include Ray-Ban smart glasses, Portal video-calling devices and Oculus VR headsets.

Meta has invested heavily in virtual and augmented reality in a push to build the “metaverse,” a term used to describe immersive, shared virtual spaces.

Chief Executive Mark Zuckerberg says the metaverse could be the world’s next big computing platform, but he has warned that it may take about a decade for the company’s bets to pay off.

The company is experimenting with augmented reality technology that would enable users to join conferences as avatars via Portal, without donning headsets, said Micah Collins, a director of product management working on the enterprise tools.

Collins acknowledged the enterprise metaverse business is nascent, and a spokesperson said most usage of Horizon Workrooms, the VR conferencing technology, comes from inside Meta.