Netflix signs deal with Japan studio in anime push

Netflix Inc has announced a multi-film deal with Japan’s Studio Colorido.

The deal with Colorido will step up the streaming giant’s anime push and Asia incursion.

Netflix is co-producing three feature films with Studio Colorido, Reuters reports.

Anime has proven a draw for Netflix in both Japan, where almost 90% of its users watch it, and globally, where half of users tuned in last year.

The Asia-Pacific region was the lone bright spot in Netflix’s first-quarter earnings, in which the world’s dominant streaming service reported it lost subscribers for the first time in more than a decade.

Th Colorido studio favours stories in which characters are pulled from their ordinary lives by a fantastical turn of events such as “Penguin Highway” from 2018, in which an elementary schoolboy investigates the sudden appearance of penguins in his town.

Netflix has also struck deals with domestic broadcasters for content such as long-running variety show “Old Enough!” from Nippon TV.

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