Italian professional soccer club AC Milan will be releasing its first-ever nonfungible token (NFT) project.
AC Milan is partnering BitMEX crypto exchange for the launch of the NFTs.
Proceeds will go to Fondazione Milan, the clubs’ charity arm.
The limited-edition collection will feature 75,817 NFTs, a number representative of the capacity of the club’s home ground, San Siro stadium.
It will depict a 3D image of a jersey found in South Sudan by Danish war photographer Jan Grarup who was in the country documenting widespread flooding last December.
BitMEX partnered with AC Milan to contribute to the project by providing trading discounts and “other benefits” to the first 10,000 pre-orders.
BitMEX will also donate to Fondazione Milan by purchasing a “large number” of the NFTs.
AC Milan said the proceeds will contribute to funding its charitable causes around the world, specifically mentioning the ongoing crisis in Ukraine and a UNICEF project in South Sudan.