India’s Tata challenges Amazon and Walmart with launch of “super app”

India’s Tata Group has launched its much awaited e-commerce “super app.”

The app offers everything from apparel to air tickets.

The app is push for a slice of a fast growing market dominated by Amazon.com and Walmart’s Flipkart.

Tata Neu, which has been in the works for about two years, is a single platform for the group’s brands, including Westside fashion, Air Asia tickets, Croma electronics, the Taj group of hotels, BigBasket online grocery and 1mg online pharmacy.

The 154-year-old group, which raked in $103 billion in revenue in 2020-21, is a leading player in steelmaking, IT outsourcing and utilities but arguably best known internationally as the owner of British luxury car brand Jaguar Land Rover. It also makes cars at home under its own brand.

Tata also has an expansive offline retail portfolio, including a joint venture with Starbucks Corp. Its fashion and watch stores are ubiquitous on Indian high streets and it operates stores for Inditex fashion brand Zara.

Tata Neu will offer a membership program and a cross-brand loyalty scheme where customers can earn and redeem rewards while making purchases on the app.

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