Russia to launch alternative to Google Play store on Victory Day

Russian tech developers are planning to launch an alternative to Alphabet Inc’s Google Play store on May 9.

May 9 is a national holiday in Russia that celebrates victory in World War Two.

YouTube and Google Play this month suspended all payment-based services in Russia, including subscriptions, as Western sanctions over Russia’s actions in Ukraine started to pose banking challenges in the country.

The Russian app shop is called NashStore.

NashStore, which translates into English as “OurStore”, will serve Android mobile devices and should ultimately be compatible with Russian Mir bank cards.

Russia traditionally holds a patriotic display of raw military power on May 9 with a parade that passes through Moscow’s Red Square commemorating the anniversary of the Soviet Union’s victory over Nazi Germany in World War Two.