Nordic Entertainment Group to offer live sports in Britain

Swedish media group NENT will now add live sports to its content line-up in Britain.

Nordic Entertainment Group (NENT) is planning to enter Britain later this year with its streaming service Viaplay.

NENT is expanding to more than a dozen countries to compete with bigger rivals Netflix and Disney+.

NENT has secured long-term exclusive rights in Britain to sporting events such as ice hockey, skating and handball from various sports organizations.