Alibaba unveils virtual idol to promote Olympics merchandise

Chinese e-commerce giant Alibaba Group Holding Ltd has released a virtual idol promoting the 2022 Beijing Olympics.

The idol is named “Dong Dong.” The virtual idol, a computer-generated character Alibaba describes as “a passionate, Beijing-born 22-year-old woman who loves winter sports.”

Reuters recounts that Dong Dong has appeared in nightly broadcasts via Alibaba’s livestreaming services since early February.

In her hours-long livestreaming sessions, Dong Dong can be seen sharing bits of Olympics-related trivia, promoting Olympics-related merchandise, and dancing.

Among the most famous virtual idols is Luo Tianyi, a pop singer with over 5 million followers on China’s Twitter-esque social media site Weibo.

Created by Shangha-based Shanghai-based Henian Information Technology Co. Ltd, Luo Tianyi performed an original Olympics-themed song during the run-up to the games.

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