General Motors launches its own used-car shopping platform

General Motors

General Motors is introducing CarBravo, its own used-car shopping platform.

CarBravo would be an outlet for GM dealers to selling pre-owned vehicles online.

Dealer enrollment in CarBravo begins immediately with the consumer launch expected in spring 2022.

“CarBravo will give customers more choice and access to shop significantly expanded inventories of both the dealer and a national central stock of GM used vehicles,” said Steve Carlisle, GM executive vice president and president of GM North America.

The CarBravo digital retail platform will sell both General Motors and non-GM cars via a shopping interface showing dealer pricing, vehicle history reports and 360-degree views of the vehicle.

The carmaker said that all CarBravo vehicles will be inspected and reconditioned to meet GM standards. Customers also can receive guaranteed online offers to buy their vehicles even if they don’t purchase a vehicle through CarBravo.