Paris Hilton, a Celebrity DJ that commands as much as $1 million a night, will be playing an electronic set for revelers and partiers at her virtual island on Roblox this New Year’s Eve.
Hilton created Paris World, an island in the online virtual world.
Like other virtual hangouts, Paris World will collect small payments for purchasing virtual clothing or booking a ride on a jet-ski.
Paris World is the latest venture launched by Hilton’s new media company, 11:11 Media.
Hilton is most widely known for the reality television show “The Simple Life,” in which she and celebrity socialite, Nicole Richie, ditched their limos to travel America aboard a Greyhound bus.
Hilton has also tapped into the mania for non-fungible tokens, collaborating with designer Blake Kathryn to sell three unique pieces of digital art — one of which fetched in excess of $1.1 million, according to online auction platform Nifty Gateway.