Video sharing app TikTok is foraying into the world of e-commerce.
TikTok is launching a live shopping event where UK users will be able to buy products directly from within the app.
TikTok has chosen the UK to make its first major move into this online retail space.
It’s already had livestream shopping events with brands during the Black Friday weekend.
Livestream shopping allows viewers to watch online content and shop at the same time. The app which is hosting an event gets a cut from sales.