U.S. ride-hailing company Uber Technologies will roll out a feature that will allow users in India to book rides via messaging service WhatsApp.
The move could help Uber tap into the more than 500 million user base of Meta Platforms-owned WhatsApp in India.
WhatsApp users can book a ride through either messaging to Uber’s business account number, scanning a barcode, or clicking a link directly to open an Uber WhatsApp chat.
Riders will get the same safety features and insurance protections as those who book trips via the Uber app directly.
The WhatsApp chat flow will inform the user about safety guidelines, including how to contact Uber in case of emergencies.